I was approached with a challenge; assist a biz development team in creating a store mock-up for a new business channel concept. Quickly. Logo, signage, stanchion display, software graphics, PPT deck, and large-scale wall graphics were the necessary elements.

The goal was to create a store mock-up that was bright, clean, and modern that allowed the art and framing to be the focal point. A minimalistic logo with a soft touch was the jumping off point for graphics where the product is the star.